App developers and entrepreneurs in India have started demanding a national app store alternative to Google Play, which has thus far dominated the app ecosystem within the country. The decision for an alternate started shortly after Google announced a 30 percent fee for the apps that are there on Google Play but aren’t using Google’s billing system. the most recent move comes just after a couple of weeks after Google briefly pulled the mobile wallet app Paytm from the Play store for violating the platform’s rules for content. Google has reportedly also called out Zomato and Swiggy for an equivalent reason as Paytm.
Paytm co-founder and CEO Vijay Shekhar Sharma is heading a team of app developers and entrepreneurs to bring an Indian homegrown alternative to Google Play.
The move to create an alternate to Google Play decided after Google announced that it might enforce the prevailing rule of taking a 30 percent cut from in-app purchases made via the Play store for all listed apps. the corporate mentioned during a blog post released earlier in the week that almost 97 percent of app developers already use Google Play’s billing system.